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Marketing Manager resume example

Marketing managers are judged on pipeline and revenue, not on campaigns launched. Show the strategy you set, the team and budget you ran, and the growth the business saw.

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Why this resume works

  • Every bullet starts with a verb and ends with a result, most with a number.
  • The skills a marketing manager job post asks for appear in the Skills section and again inside the bullets.
  • A single, standard layout (Executive) that applicant tracking systems read top to bottom.
  • Standard headings (Summary, Work Experience, Education, Skills) so the ATS files each part correctly.

Hannah Clarke

Marketing Manager

hannah.clarke@email.com • +44 7700 900356 • Manchester, UK • linkedin.com/in/hannahclarke

Professional Summary

Marketing manager with 8 years of experience in B2B software. Leads a team of 5 across content, demand generation and product marketing, with a £1.2M annual budget. Built the marketing engine behind 2.5x pipeline growth in two years.

Work Experience

Marketing Manager

2022 – Present

Northgate Analytics

  • Grew marketing-sourced pipeline from £4M to £10M a year by rebuilding the demand-generation programme.
  • Lead a team of 5 and a £1.2M budget across paid, content, events and partner marketing.
  • Launched 3 products with sales and product teams, each beating its first-quarter pipeline target.
  • Set up HubSpot lead scoring with sales, raising the lead-to-opportunity rate from 9% to 17%.

Senior Marketing Executive

2018 – 2022

Cloudline Systems

  • Built a content programme of guides and webinars that generated 4,000 leads a year.
  • Ran 12 trade shows and events a year with an average 6x pipeline return.
  • Rebranded the website with an agency, raising demo requests by 40%.

Education

BA, Business and Marketing

2013 – 2016

University of Manchester, Manchester

Skills

Marketing: Marketing strategy, demand generation, product marketing, brand, content strategy, events, ABM

Tools: HubSpot, Salesforce, Google Analytics, LinkedIn Ads, Semrush, Looker Studio

Certificates

Chartered Institute of Marketing Diploma in Professional Marketing, CIM

2019

Example marketing manager resume · Executive template · made-up person

Marketing Manager resume summary examples

Two or three lines at the top: your years of experience, your strongest skills, and the result you are known for.

This example

Marketing manager with 8 years of experience in B2B software. Leads a team of 5 across content, demand generation and product marketing, with a £1.2M annual budget. Built the marketing engine behind 2.5x pipeline growth in two years.

Entry level

Marketing coordinator with 3 years of experience running email, social and events for a growing software company. Ready to own a marketing plan and budget, with a record of campaigns delivered on time and on brief.

Experienced

Marketing director with 14 years of experience building and leading marketing teams of up to 25. Owns brand, demand and product marketing, and has taken two companies through growth from £10M to £50M in revenue.

Write your own with the free summary generator →

Marketing Manager resume bullet points

Use them as a pattern, not a copy: swap in your own numbers. If you don't have a number, describe the before and after.

  • Grew marketing-sourced pipeline from £4M to £10M a year.

  • Led a team of 5 and a £1.2M budget across paid, content, events and partners.

  • Launched 3 products, each beating its first-quarter pipeline target.

  • Raised lead-to-opportunity conversion from 9% to 17% with new lead scoring.

  • Built a content program that produced 4,000 leads a year.

  • Ran 12 events a year with an average 6x pipeline return.

  • Led a website rebrand that raised demo requests by 40%.

  • Built the first marketing attribution report, used by the board to plan budget.

Turn your own duties into bullets with the free bullet point generator →

Skills and ATS keywords for a marketing manager resume

Skills that often appear in marketing manager job posts. Add only the ones you really have, in the same words the post uses, and check every job post for its own.

  • Marketing strategy
  • Demand generation
  • Lead generation
  • Product marketing
  • Brand management
  • Content strategy
  • Campaign management
  • Marketing budget
  • Team leadership
  • HubSpot
  • Salesforce
  • Marketing automation
  • SEO
  • Paid media
  • Events
  • ABM
  • Go-to-market
  • Marketing analytics
  • Pipeline
  • Market research
Marketing cover letter example →See which keywords your resume is missing for a real job →

How to write a marketing manager resume

  1. 01

    Connect marketing to revenue

    Pipeline, revenue, conversion rates and customer acquisition cost. At manager level, these matter more than impressions or followers.

  2. 02

    Show the team and budget

    How many people you led and how much you spent tells the reader your level before they read a single bullet.

  3. 03

    Show cross-team work

    Marketing managers work with sales and product every day. Joint launches and shared targets are worth a bullet.

  4. 04

    Match B2B or B2C

    B2B marketing (pipeline, ABM, events) and B2C (brand, acquisition, retention) are hired differently. Use the language of the role.

Marketing Manager resume, section by section

Header

Name, "Marketing Manager", phone, email, city and LinkedIn. In the UK most marketing CVs don't include a photo or date of birth, and you don't need them.

Summary

Hannah's summary covers her sector (B2B software), her years, her team (5 people across content, demand generation and product marketing), her budget (£1.2M) and the result that frames everything else: 2.5x pipeline growth in two years. A manager-level summary should sound like a manager: scope first, then results.

Work experience

Her current role leads with the business number (marketing-sourced pipeline from £4M to £10M a year), then her scope (team and budget), then launches and work with sales. Each launch bullet says it beat its target, not just that it happened.

Earlier role

Her senior executive role shows the hands-on work she grew from: a content program producing 4,000 leads a year, 12 events a year at 6x pipeline return, and a rebrand that lifted demo requests by 40%. It explains how she got to manager without repeating the same skills.

Skills

Strategy-level skills (marketing strategy, demand generation, product marketing, ABM) and the tools she runs the team on (HubSpot, Salesforce, Google Analytics, LinkedIn Ads). For a manager role, fewer tools and more strategy skills is the right balance.

Education and certification

Degree on one line, and the CIM Diploma below it. Professional qualifications like CIM carry weight in the UK, especially for senior roles.

Entry-level to senior marketing manager resume bullet points

Marketing executive (0–3 years)

  • Send 3 newsletters a month to 18,000 subscribers; click rate rose from 2.1% to 3.4% in a year.
  • Coordinated 8 webinars a year, from speakers and landing pages to follow-up emails.
  • Managed a £4,000 monthly LinkedIn Ads budget for 2 product lines.
  • Built the monthly marketing dashboard in HubSpot for the leadership meeting.

Marketing manager (4–8 years)

  • Ran the go-to-market for a new mid-market product, from positioning to sales training, reaching £1.5M pipeline in 2 quarters.
  • Launched an account-based program for 120 target accounts with sales; 22 became opportunities in 6 months.
  • Cut cost per opportunity by 30% by moving budget from paid social to partner webinars.
  • Manage 2 agencies for paid media and design against quarterly goals.

Head of marketing (10+ years)

  • Lead a 15-person team across brand, demand generation, product marketing and marketing operations.
  • Set the annual plan and £4M budget with the CEO and CFO, tied to revenue targets.
  • Grew marketing's share of new revenue from 25% to 41% in 2 years.
  • Led the rebrand and new website for a move upmarket; enterprise demo requests doubled in 6 months.

Mistakes to avoid on a marketing manager resume

  • Campaign counts as results

    "Launched 40 campaigns" measures effort. Say what the campaigns produced: pipeline, revenue, leads or cost per opportunity.

  • Executive-level bullets on a manager CV

    Scheduling posts and writing emails are fine early on. At manager level, show the decisions: where the budget went, what you stopped doing, how you built the team.

  • Metrics only marketers use

    MQLs, impressions and engagement rate mean little to a CEO. Translate them into pipeline, revenue or cost so a hiring manager outside marketing sees the value.

  • Nothing about sales

    In B2B, marketing is judged by what sales does with the leads. A bullet on lead scoring, shared targets or sales enablement shows you think beyond your own channels.

Key takeaways

  • Lead with pipeline or revenue, not campaigns launched.
  • Give your team size and budget in the summary and current role.
  • Show decisions you made, not only work you did.
  • Include at least one result shared with sales.

Questions about marketing manager resumes

How do I show strategy on a resume?
Describe a choice and its result: "Shifted budget from events to content and paid social, growing pipeline 2.5x". That shows strategy better than the word.
Should a marketing manager resume be creative?
Keep the layout clean so ATS can read it. Show creativity through results and a link to your best campaign.
What if I didn't have direct reports?
Show leadership through agencies, freelancers or projects you led across teams. "Managed 3 agencies and a £400K budget" counts.
Should a UK marketing CV be two pages?
Two pages is common for marketing managers in the UK, and recruiters are used to it. Keep the first page strong: summary, current role and your biggest results, since many readers stop there.
How do I show marketing results when sales gets the credit for revenue?
Use the numbers marketing owns or shares: marketing-sourced and marketing-influenced pipeline, conversion between funnel stages, cost per opportunity and customer acquisition cost. Hannah's lead-scoring bullet shows a shared result with sales.

Sources

Duties, pay, education and job outlook for advertising, promotions, and marketing managers in the US: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook.

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