Ishita Banerjee
MBA (Marketing) Graduate
ishita.banerjee@email.com • +91 98361 57204 • Bhubaneswar, India • linkedin.com/in/ishitabanerjeemba
Professional Summary
MBA graduate in marketing with a summer internship in brand management at a consumer goods company, where my rural sampling plan was rolled out in 2 states. 1 year of prior work in digital marketing, 2 national case competition wins, and a strong base in market research and Excel.
Education
MBA, Marketing
2024 – 2026
Xavier Institute of Management, Bhubaneswar, Bhubaneswar
CGPA 3.4/4. Marketing Club coordinator. Electives: brand management, consumer behavior, sales and distribution, digital marketing analytics.
B.Com, Commerce
2019 – 2022
St. Xavier's College, Kolkata, Kolkata
81%
Work Experience
Summer Intern, Brand Management
Apr 2025 – Jun 2025
Saffron Home Care Ltd
- Studied why a dishwash bar was losing share in rural Odisha by surveying 320 households and 85 retailers across 6 districts.
- Designed a ₹5 sampling pack and retailer scheme that the brand team rolled out in Odisha and Jharkhand.
- Presented findings to the marketing head; received a pre-placement interview offer.
Digital Marketing Executive
2022 – 2023
Brewbird Cafes
- Ran Instagram and Google ads for 9 cafes with a ₹3 lakh monthly budget, raising online orders by 40% in 8 months.
- Grew the Instagram account from 6,000 to 31,000 followers.
Projects
Live project: dealer satisfaction study
2025
Survey design, Excel, SPSS
Measured satisfaction of 140 dealers for a two-wheeler tire brand and found 3 drivers of churn; the regional team added faster claim settlement as a result.
Skills
Marketing: Brand management, market research, consumer insights, go-to-market planning, sales and distribution, digital marketing, campaign analysis
Tools: Advanced Excel, PowerPoint, SPSS, Google Analytics, Meta Ads Manager, Canva
Certificates
Google Ads Search Certification, Google
2025
Achievements
Winner, national marketing case competition
2025
Team of 3, among 1,400 teams
Winner, rural marketing strategy challenge
2024
Team of 4