Sofia Martinez
Product Manager
sofia.martinez@email.com | +1 415 555 0167 | San Francisco, CA | linkedin.com/in/sofiamartinez
Professional Summary
Product manager with 6 years of experience in B2B SaaS, leading growth and onboarding. Turns customer research and data into roadmaps engineering teams believe in. Launched products that grew activation by 35% and added $8M in annual recurring revenue.
Work Experience
2022 – Present
Senior Product Manager, Growth
Taskflow
- Owned onboarding for 40,000 new teams a month; redesigned setup raised activation from 31% to 42%.
- Launched a self-serve upgrade flow that added $3.5M in ARR in its first year.
- Ran 25 A/B tests a quarter with design and data science, and set the team's experiment standards.
- Led a team of 7 engineers, 2 designers and an analyst.
2019 – 2022
Product Manager
Shiplane
- Interviewed 80 customers to define a shipment tracking product now used by 1,200 businesses.
- Cut churn among small accounts by 18% by prioritizing the 5 most-requested fixes.
- Wrote PRDs and ran sprint planning for 2 Agile teams.
Skills
Product: Product strategy, roadmapping, user research, A/B testing, PRDs, prioritization, go-to-market
Tools: Amplitude, Mixpanel, SQL, Jira, Figma, Notion, Looker
Education
2013 – 2017Berkeley
B.A., Economics
University of California, Berkeley
Languages
Spanish (Native)